Jojo Hedaya and Unroll.Me Find New Partnership

The unruliness of email inboxes is enough to make any sane person want to chuck their laptop or tablet out the window, and then possibly hire a semi-truck to run over it several times. In the two decades since the invention of email, newsletters, subscriptions, special promotions, and updates have been cluttering our email inboxes.

Needless to say, all those excessive messages means checking email a nightmare on some days. Even worse, it means we’re missing out on some really important emails too. That’s why two young bright minds, Jojo Hedaya and Josh Rosenwald have found a way to organize all that unruly clatter in our email inboxes.

While the two friends were working on a startup idea, after their failed sports content website they came across a problem that is not uncommon. They couldn’t keep track of each other’s emails in the echo chamber of inboxes and became frustrated. Thus, the pair launched Unroll.Me in 2011.

Unroll.Me is an app that filters through your inbox and gathers all a user’s emails into a single email. The email, dubbed “The Rollup,” allows users to scroll through subscriptions, and delete any unwanted content or material.

There’s even a scheduling feature that users can use in order to have The Rollup delivered to their inbox at specific times. Jojo Hedaya and his business partner focused on making Unroll.Me as user-friendly and simple to use as possible.

Although the two grew up in similar fashions, both are from New York and went to Jewish high schools, they two didn’t meet until a trip to Israel. Jojo Hedaya, who was attending Boston College at the time, was surprised to find someone else with an international Blackberry phone at the study abroad program.

That wasn’t the only thing the pair had in common, Jojo Hedaya was surprised to learn that the two share the exact same birthday.

Despite the duo’s success, they caution other ambitious people looking to launch their own startup company. Jojo Hedaya is adamant about the amount of hard work it takes to launch a successful startup business, especially against the steep odds. It is estimated that 90 percent of startups fail within the first year.

Since the launch of Unroll.Me, the app has amassed an astonishing 1.3 million users. Additionally, the app has saved users nearly 300 billion seconds checking their emails by blocking nearly 5 billion emails.

Jojo Hedaya is proud of the success of Unroll.Me and the site has even partnered with food shopping app Slice. The partnership guarantees that Unroll.Me can focus on maintaining user’s email inboxes and keeping things running smoothly.

https://www.crunchbase.com/person/jojo-hedaya