Herbalife Nutrition is a nutritional supplement company that focuses on developing, marketing, and selling their own special brand of supplements for athletes and ordinary people alike. The company was founded in the 1908’s by Mark Hughes and has over 8000 corporate employees worldwide. Herbalife’s sales surpassed $4.4 billion in 2016 and keep rising exponentially because of the company’s business model, which sponsors famous athletes in exchange for their sole use and promotion of their products. As of today, Herbalife Nutrition headquarters are located in Los Angeles, California, and the company develops not just sports supplements, but also weight management, personal care supplements like vitamins, and other kinds of shakes.
Herbalife24, the company’s sports branch, consists of various muscle recovery aids, along with healthy and natural weight loss supplements specifically developed for athletes who are under a considerable amount of physical stress, and who also require rapid recovery rates in order to continue with their training. Herbalife sponsors professional athletes, and many of them constantly recap their experience with their products. Their stories are shared with the public and prospective customers on their website.
One of the more famous athletes sponsored by Herbalife25 is soccer star, Cristiano Ronaldo. Ronaldo, who began his career playing soccer on the streets, tells Herbalife that his father suggested he join a soccer club. After joining the club, he realized he had aspirations of becoming a professional soccer player and play in the big leagues. At first, Ronaldo explains that he wasn’t interested in nutrition and didn’t know much about it because he just played for fun and because the sport brought joy to his life. It wasn’t until he began playing professionally that he realized the essential role that nutrition plays in the life of an athlete. Since then, he has focused on the nutritional value of his supplements and how they can aid in his day to day recovery. He believes that recovery is an essential part of his training and that is why he has partnered with Herbalife. He states that family is very important to him and that he enjoys spending time with his son. This is why he has chosen Herbalife as his main source of sports supplements. He knows that Herbalife will provide him with the speedy recovery he needs in order to continue being a good father and the best athlete. The soccer star maintains that it is one less thing he has to worry about because Herbalife has got him covered in that aspect.