CEO and Founder of Bumble Whitney Wolfe Weds in a Glamorous Event on the Amalfi Coast

Finally Whitney Wolfe a young woman who has built her life and career helping singles find their perfect match through dating sites, Tinder and Bumble, finally tied the knot to her fiancé and now husband Michael Herd. The glamorous wedding event that took place on the Amalfi Coast, Villa Treville in Positano Italy will go down history books as one of the best weddings we have had so far.

In addition to the bride’s magnificent Oscar De La Renta gown, the guest were treated to a candle-lit wedding reception that allowed them enjoy the amazing Italian coast as the couples exchanged their vows. The ambiance of the venue was also one to write home about. The lemon canopy trees blended well with the lemon food accents thus allowing the guest have a good time at the dinner table. When it came to the choice of cake, the couples opted for a single-tier fruity wedding cake. This celebrity wedding was attended by a number of high profiled individuals including fellow lady bosses Amber Venz Box and Sophia Amoruso.

About Whitney Wolfe

Whitney Wolfe is one of the youngest most celebrated techie entrepreneur we have in the world today. Her major interest however falls in the line of online dating where she has been involved in the formation of two of the world’s biggest dating apps, Tinder, where she was a co-founder and Bumble where she is the founder and current CEO.

Unlike Tinder, where she fell out due to some misunderstanding, Bumble is an online dating app that is specifically designed for the female audience. Whitney Wolfe designed this app to demystify the common perception that online dating market is only designed for men. In an effort to completely demystify this, Ms. Whitney created a physical meet location for her Bumble users where they will be able to meet and interact. The first Bumble BFF location that will be known as the Hive will be in New York City. In addition to socializing and networking, the Hive will also sell the dating app’s merchandize.

Whitney Wolfe is quite passionate about online dating and this is evident with the progress she has made with Bumble. Thanks to these efforts, Whitney has earned awards such as the Business Insider’s 30 Most Important Women Under 30 In Tech, 2014 and Elle’s Women in Tech, 2016. Although Ms. Whitney is well known in the Tech industry she holds an undergraduate degree in international studies from Southern Methodist University.

About Whitney Wolfe: www.vanityfair.com/culture/2015/08/bumble-app-whitney-wolfe

Fabletics – an Iconic Brand in Sportswear

Fabletics became an iconic brand in the industry of athletic wear and gear. The retail brand has been in business since 2013, and in those four years of operation, Fabletics has become popular around the globe.

The brand of Fabletics has a variety of sportswear and gear offered on the online shop. There are both short and long sleeves as well as running pants and suits. There are also shorts and tanks and tees along with running shoes, sports bras, and caps. Fabletics also sells sports gear and sports mats. The retail brand functions both online and at a few locations around the United States of America. As an online retailer, the brand of Fabletics has a subscription service through which customers receive a few outfits for them to check out and pick what pieces they would like to purchase. All of the outfits are picked put by professional stylists of Fabletics, and they are selected individually for each client. In order to make sure that the client will be satisfied, Fabletics asks each subscriber to fill out a quiz called the Lifestyle Quiz. The name is pretty self-explanatory of the nature of the quiz. It asks about preferences on clothing types as well as measurements. The Lifestyle Quiz also asks about the lifestyle of a person such as the preferred type of sports and much more. If you would like to find out which athletic wear suits you best, you should take the Lifestyle Quiz on the website of the Fabletics brand.

The retail brand functions both online and at a few locations around the United States of America. As an online retailer, the brand of Fabletics has a subscription service through which customers receive a few outfits for them to check out and pick what pieces they would like to purchase. All of the outfits are picked put by professional stylists of Fabletics, and they are selected individually for each client. In order to make sure that the client will be satisfied, Fabletics asks each subscriber to fill out a quiz called the Lifestyle Quiz. The name is pretty self-explanatory of the nature of the quiz. It asks about preferences on clothing types as well as measurements. The Lifestyle Quiz also asks about the lifestyle of a person such as the preferred type of sports and much more. If you would like to find out which athletic wear suits you best, you should take the Lifestyle Quiz on the website of the Fabletics brand.

Thre are many factors that weighted the scale towards success for the brand of Fabletics. The brand had a well curated pre-launch campaign complete with a flood of positive reviews and product previews. Combining that with the fact that Kate Hudson is the face of Fabletics, there is space for doubt that Fabletics is here to stay. After that, Fabletics started to utilize the reversed showroom technique. It is gained a lot of popularity as Amazon is also making use of it. The twist here is that Fabletics passed Amazon on sales for athletic wear.

Another aspect of the business strategy of Fabletics is to leverage the reviews of their past buyers. These days, before we buy something, we look for the experiences and opinions of others who have purchased the product. Most potential buyers spend hours reading reviews on the site as well as looking up reviews on other platforms. Sometimes the research of a product of a company takes days. Fabletics displays the reviews of past buyers so that potential ones can read them and be convinced to purchase. These days most online stores have the option of leaving and reading reviews, and that feature has expanded further over the past couple of years as many sites also have the feature of uploading a photo of the received product.

Fabletics has been around for only four years so far. Yet, the company has experienced some significant success compared to other businesses in the field which meant that Fabletics is surely here to stay.

Fabletics – Making Shopping Online Convenient and User-Friendly

Fabletics is one of the most renowned companies in the field of manufacturing and retailing athleisure products and gear. People these days have got conscious about their health and want to lead an active lifestyle, and athleisure products are an important part of this new trend that has been catching up globally. Fabletics since its inception in 2012 has been growing consistently, and one of the primary reasons why it has become so popular among its target audience is because of its vast collection of athleisure products and affordable prices. Many other brands sell athleisure products, but their prices are way too high. Kate Hudson, one of the co-founders of Fabletics, said that many of the high-street fashion brands sell Yoga pants at the cost of hundred or even two hundred dollars, and this is not economical for the majority of the masses. It is where Fabletics come in.

Another reason why Fabletics has been able to give a tough competition to huge companies like Amazon in the fitness clothing segment is that of its VIP membership model. Fabletics has a very convenient and affordable membership model wherein the customers can sign up for membership for a nominal monthly fee and get the selection of products personalized as per their preferences to choose from each month. It makes it easier for women with a hectic lifestyle to get the kind of products they want each month without having to scroll through the thousands of products available out there. The company sends out a mail each month with the athleisure products chosen for them.

The popularity of Kate Hudson as a famous celebrity and actress has also helped Fabletics attract a lot of people towards the brand. It has grown to become a brand that is aspirational for the customers as well as affordable. Fabletics does a business of over $250 million annually at the moment, and the figure is constantly crossing new milestones each quarter. Fabletics has also achieved huge success because of the reverse showroom technique that it has implemented. People mostly do window shopping at stores and end up buying similar products online from elsewhere, but Fabletics has been able to market itself as a unique brand with unique clothing line successfully from the very starting. It is why, most of the people who end up at the newly opened 18 stores of Fabletics across the United States, become its VIP members. If you want to check out how the company personalizes the shopping experience for its customers, take the Lifestyle Quiz offered at the company’s site.

A Little Art From Wengie

Wengie is a YouTube sensation giving her followers all kinds of hacks and advice. A lot of people have requested to know about her background. So she decided to let everyone know about her background with a little art. Wengie draws her life.

 

Wengie was born January 9th, 1986. When she was young she was hard to feed but later found out she could talk her grandfather into getting her some yummy ice cream every Sunday. Her parents decided to leave China, and pursue a new life in Australia. Wengie remained in China with her grandparents until she was four.

 

When it was time for her to reunite with her parents, she flew to Melbourne with her grandfather. But when they arrived she didn’t recognize her parents and wanted to return to China. Her parents were poor in the beginning trying to make it in a new country so she didn’t have many toys. This is where her creativeness began. She made a princess doll out of a tennis ball and paper costumes. When she was seven their financial situation was a little better and they moved to Sydney.

 

Wengie was very shy in school. In high school she made her own website. In her final years of high school her brother was born. Her parents encouraged her to apply for scholarships for college and she decided to go into accounting to help her parents.

 

Wengie put everything into her learning. She was full time at the University, enrolled in summer school, and night classes. After leaving the University she got a job at an accounting firm. She moved out when she was 24 and was at an accounting firm for four years. She realized she really hated it because she wanted to be more creative. After leaving the frim she became a social media consultant.

 

Wengie loved being a social media consultant and decided to start her own blog with fashion and beauty. She went to Singapore for a campaign for her blog. On 2/11/13 she launched her channel, made videos and posted on her blog. She then quit her job in August of 2014 and met the love of her life Max. A year later, August of 2015 she became engaged. To watch the entire video, go to:

https://youtu.be/8_L7Ha4Vl6E.

A Holly Jolly Christmas

 

Christmas is a time of the year to get a little creative. Wengie has a few hacks that can make the holiday fun and memorable as well as a little more simple. Wrapping presents is one of the things that makes the holiday cheerful. However, you might see that the paper begins to unravel if you stand it in a corner or put it on a counter without using it for some time. Put an empty toilet paper roll around the center of the paper to keep it in place.

 

Keep track of your party cup or create fun party cups for a special event by adding a black ribbon around the center of a red cup. Add a gold button so that the cup looks like Santa’s suit. Make a small gift box for jewelry and other items that tend to get lost in larger boxes and bags by wrapping a bit of paper around a toilet paper roll. Make sure you fold and tape one end of the roll before putting the item inside. Fold and tape the other end before wrapping to create the small box. Make a fun wreath with a coat hangar by unbending it so that it’s a circle. Add ornaments of different colors that you slide so that they are close together, making a wreath that looks like it’s expensive when it actually only takes a few dollars to make. Protect all of the breakable ornaments by putting them in an egg carton before packing them away for the year.