Dan Bethelmy-Rada: A Top Executive from L’Oreal Helping Smaller Businesses to Become Successful

Dan Bethelmy-Rada is an influential executive working for L’Oreal Paris. He currently holds the position as the Global Brand President of the company’s Professional Products Division. He is regarded as the youngest DMI General Manager, being only at 40 years of age. Since joining the company back in the early 2000s, he already served L’Oreal Paris for more than 15 years. He claimed that the company trained him to become skilled when it comes to a business’s digital and marketing strategy. He is also active in promoting diversity inside the workplace, influencing the higher-ups to hire more people of color and different genders. He is also sharing his talent for people and business that wanted to grow.

The L’Oreal Paris executive was born in Venezuela, but he moved to the United States to experience a comfortable life. He moved to Paris, France when he was 16 to study and later took up International Business at the Sorbonne University and an MBA at the ESSEC Business School. By traveling around the world, Dan Bethelmy-Rada realized that beauty is really in the eye of the beholder, and there is no single definition of what beauty really looks like.

To advance his position at work, he used his diligence to prove that he deserved to be promoted. Dan Bethelmy-Rada also revealed that working for L’Oreal Paris gives you a different day every day. There are so many clients and team members inside the company’s headquarters, and one should be friendly enough to welcome them. He would also advise his teammates to conduct a brainstorming activity so that they could gather additional information that could turn into the company’s next product.

For Dan Bethelmy-Rada, the existence of social media as an effective marketing tool has reshaped the world. Many people would rather use their social media account as a way to promote an item, and he is excited to see which kinds of development will soon be shared online to provide a wonderful to everyone. Dan Bethelmy-Rada also advised about not performing any mediocre work, becoming strict to a schedule, and pushing the limits while gaining additional inspiration.

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