Tourism is one of the top revenue generators in Brazil. Millions of Brazilians rely on this sector for income while myriad others depend on it indirectly. However, this sector has not always been flourishing. Three decades ago, the future of the Brazilian industry was utterly bleak until the influential Guilherme Paulus came into play.
Guilherme Paulus, who is the co-founder and also chairman of one of Brazil’s most prominent tour operators known as CVC has helped transform the scope of this sector through his tireless efforts and incredible leadership skills. Even though CVC is now one of the largest among all travel agencies in Brazil, it started off small, but through his unique business moves, Guilherme helped transform it into the giant we see today. For instance, he saw the potential of the Carlyle group and knew the firm had what it takes to help his company gain global recognition. In respect to that he sold part of CVC to it and true to his vision, Carlyle has helped the company become a global giant with branches across all malls in Brazil and other parts of the world.
Today, CVC is situated in over 400 malls and is planning to expand even more through the strategy of Internalization which involves opening stores and branches across all cities with less than sixty thousand residents. This will help create more employment opportunities and at the same time increase its presence in Brazil and all other cities in which it will be situated. Check this article at istoedinheiro.com to learn more.
More about Guilherme Paulus
Guilherme Paulus is a native of Brazil, born in Sao Paulo in 1972. He has been a key player in the tourism sector for the last half-century and is still going strong even today. To sharpen his already brilliant skills, Guilherme attended the university where he graduated with a BA. Currently, at the age of sixty-eight, the spark of leadership in him is still shining bright, and this is displayed perfectly in the way he associates with his employees and clientele. He is quite proactive and a very social man who despite his social status goes out of his way to ensure he maintains the personal touch between him and his clients a factor that has helped him make his business better.
Apart from CVC, Guilherme Paulus is also the founder and president of one of the largest hotels in Brazil known as GJP and is also a member of the tourism board. It is thanks to his enormous contributions to this sector that Guilherme Paulus is considered the father of tourism in Brazil and has won many awards and honors such as being recently crowned entrepreneur of the year by a famous magazine in the country.