Nathaniel Ru; What It Takes To Create A Disruptive Brand

Nathaniel Ru was raised in Pasadena, CA. His parents are first-generation immigrants who have established successful businesses in the United States. Ru is a graduate of the prestigious Georgetown University. He holds a bachelor’s degree in finance from the institution.

After his graduation, Nathaniel Ru teamed up with his two friends, Jonathan Neman and Nicholas Jammet to establish a restaurant of its kind in the Georgetown area. They called the hotel Sweetgreen.

Over the years, Sweetgreen has overcome many start-up challenges to become one of the most trusted, green fast food chains. With his college mates, Nathaniel Ru created Sweetgreen from scratch.

The first obstacle when founding the restaurant was finding retail space that was both strategic and big enough. They managed to convince the owner of a tavern that was close to their college to rent it out to them.

Over the few years that Sweetgreen has operated, it has managed to expand to 27 different locations in 6 different states in the United States. Many businesses are trying to ape the business model of Sweetgreen because it has acquired a vast client base over a short period.

When Nathaniel Ru and his partners decided to venture into the hotel business, they never knew that the company would expand into a giant franchise. Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider

The company employs unique strategies to ensure that it stays ahead of its competitors in the retail success. To demonstrate the value of the company, several venture capitalists have expressed interests in acquiring a piece of the enterprise.

At the moment, Nathaniel Ru can show his confidence in the continued growth of the enterprise. In as much as Sweetgreen is becoming a large corporation, the company still maintains a decentralized governance structure that ensures most of its operations remain local.

The founders of Sweetgreen do not buy the concept of the primary main offices that centralize the operations of other enterprises.

The healthy and fresh meals offered by the hotel are one of the reasons why the company has grown by leaps and bounds. Nathaniel Ru is optimistic that the company will grow into an international brand in the coming days.

Read more: Nathaniel Ru | Dynamic Dialogues

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