Fabletics – an Iconic Brand in Sportswear

Fabletics became an iconic brand in the industry of athletic wear and gear. The retail brand has been in business since 2013, and in those four years of operation, Fabletics has become popular around the globe.

The brand of Fabletics has a variety of sportswear and gear offered on the online shop. There are both short and long sleeves as well as running pants and suits. There are also shorts and tanks and tees along with running shoes, sports bras, and caps. Fabletics also sells sports gear and sports mats. The retail brand functions both online and at a few locations around the United States of America. As an online retailer, the brand of Fabletics has a subscription service through which customers receive a few outfits for them to check out and pick what pieces they would like to purchase. All of the outfits are picked put by professional stylists of Fabletics, and they are selected individually for each client. In order to make sure that the client will be satisfied, Fabletics asks each subscriber to fill out a quiz called the Lifestyle Quiz. The name is pretty self-explanatory of the nature of the quiz. It asks about preferences on clothing types as well as measurements. The Lifestyle Quiz also asks about the lifestyle of a person such as the preferred type of sports and much more. If you would like to find out which athletic wear suits you best, you should take the Lifestyle Quiz on the website of the Fabletics brand.

The retail brand functions both online and at a few locations around the United States of America. As an online retailer, the brand of Fabletics has a subscription service through which customers receive a few outfits for them to check out and pick what pieces they would like to purchase. All of the outfits are picked put by professional stylists of Fabletics, and they are selected individually for each client. In order to make sure that the client will be satisfied, Fabletics asks each subscriber to fill out a quiz called the Lifestyle Quiz. The name is pretty self-explanatory of the nature of the quiz. It asks about preferences on clothing types as well as measurements. The Lifestyle Quiz also asks about the lifestyle of a person such as the preferred type of sports and much more. If you would like to find out which athletic wear suits you best, you should take the Lifestyle Quiz on the website of the Fabletics brand.

Thre are many factors that weighted the scale towards success for the brand of Fabletics. The brand had a well curated pre-launch campaign complete with a flood of positive reviews and product previews. Combining that with the fact that Kate Hudson is the face of Fabletics, there is space for doubt that Fabletics is here to stay. After that, Fabletics started to utilize the reversed showroom technique. It is gained a lot of popularity as Amazon is also making use of it. The twist here is that Fabletics passed Amazon on sales for athletic wear.

Another aspect of the business strategy of Fabletics is to leverage the reviews of their past buyers. These days, before we buy something, we look for the experiences and opinions of others who have purchased the product. Most potential buyers spend hours reading reviews on the site as well as looking up reviews on other platforms. Sometimes the research of a product of a company takes days. Fabletics displays the reviews of past buyers so that potential ones can read them and be convinced to purchase. These days most online stores have the option of leaving and reading reviews, and that feature has expanded further over the past couple of years as many sites also have the feature of uploading a photo of the received product.

Fabletics has been around for only four years so far. Yet, the company has experienced some significant success compared to other businesses in the field which meant that Fabletics is surely here to stay.

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