José AuriemoNeto is one of the most influential developers in Brazil. He is the current Chief Executive Officer and President of the famous JHSF. He took over the leadership of JHSF, from his father who had been CEO and president of the company since the year 1990. However, the history of JHSF goes way back.
JHSF was founded back in the year 1972 by brothers Fabio Auriemo and Jose Roberto Auriemo. When the company started out, they would deal in constructions and real estate developments. The two brothers run the company together until the year 1990, when they decided to split. After splitting, Fabio Auriemo went with the company that was in charge of real estate developments while his brother took charge of the other company.
Three years after splitting, Fabio invited his son José AuriemoNeto to come and work for the company. At the time, AuriemoNeto had just graduated from Fundacao Armando AlvaresPenteado University that is based in Sao Paulo and was looking to explore what he had learnt. With time, he was quickly taking to his father’s steps. He managed to get high-end clients, such as Jimmy Choo, Pucci, and Hermes to sign partnership contracts with his father’s company. He is also known to have developed Paerkbem, which was quite a success. Parkbem is an affiliate of JHSF that managed parking lots. But, that was not what convinced his father to entrust his with the leadership of the company. No, it was the development of CidadeJardim Shopping Center. He had spotted a great piece of land and requested his father to develop a shopping complex that would not only have a mall and offices, but have a residential area.
At first, his father was hesitant. But, he decided to try out the idea. That was when magic happened. The biggest shopping complex, in Brazil, was developed. It was such a success that his father decided he was now ready for the running of the company. In the year 2003, he was appointed CEO of the company.