Nathaniel Ru is a successful entrepreneur who has founded many different investment ventures. After completing his studies from Georgetown University where he was majoring in Business. Alongside his two colleagues, Ru co-founded Sweetgreen, a leading fast casual restaurant. Besides being in charge of Sweet green’s financial affairs, Mr. Ru also manages other investments such as LOLA, Bond Street, and EatPoPs.
Ru and his two college mates, Nicolas Jammet and Jonathan Neman, founded Sweetgreen in 2007 when they were preparing to graduate from college. The three young entrepreneurs started from a humble background as fresh graduates who were faced with minimal capabilities to raise capital sufficient to establish a company.
They also negotiated with a few individuals like Danny Meyer a family friend, Steve Case, the founder of AOL and Joe Bastianich who had previously hired Jammet as an intern. Unlike most start-ups that are financed by renowned venture capitalist, their investors were simple people.
The investors supported Ru and his friends because their business idea was unique and its structure was realistic. To date, Sweetgreen’s founders have maintained their good relations with the investors. Jammet confirmed that it is because of their passion and hard work.
Jammet, Ru, and Neman were pushed to start a company in the food industry after realizing that most casual restaurants did not provide health and natural servings. For this reason, they used the gap to start a casual restaurant that could provide health salads to its clients.
To attract more customers, Sweetgreen enhanced the looks of its serving with an appealing dressing.
When selecting employees, Sweetgreen’s founders were careful to get experienced and passionate individuals. The founders also ensured that employees worked under the best working environment that nurtured their growth. Besides having good employee practices, Sweetgreen’s management also respects the communities that they serve and their suppliers.
Today, Sweetgreen is recognized among top companies in United States’ Food Industry. It operates 31 food stores. By the end of the year 2016, Sweetgreen’s management is planning to open nine more stores in new markets around United States.
Sweetgreen uses modern technology to serve its customers. For instance, their clients can order a salad through a mobile and pick their package from the company’s premise at their convenient time.